Mandalay Bay Convention Center
3950 Las Vegas Blvd S
Las Vegas, NV 89119
Susan Grueneberg will facilitate the roundtable discussion “Understanding the Stages of the Franchise Relationship: What Franchisors and Franchisees Need to Know Now” at the 2025 International Franchise Association Annual Convention. Susan will explore the stages that both franchisees and franchisors must navigate in their business relationship and share practical tips for managing these stages effectively. She will explain how to address and resolve relationship tensions positively, discuss why they become strained, and offer strategies for preventing common mistakes that can worsen the situation. Additionally, she will provide practical tools and techniques for maintaining constructive relationships during periods of change and share insights on creating a healthy, high-performance franchising culture based on collaboration and respect.
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